Parallel Vienna 2016, Alte Post

Horror movies have long emphasised societal fears and latent developments. Recently, this genre has gained mainstream popularity, reflecting increased critical thinking. In the 1970s, individuality was monetised, creating a fear of conformity seen in films like “Invasion of the Body Snatchers” (1978).The Giallo subgenre blended design and fashion with stylised brutality. This tension between identity, consumerism, and the uncanny is central to this exhibition, paying homage to Giallo's gaudy exaggeration. – Sandra Petrasevic

GIVEN THAT INDIVIDUALITY AS A CONCEPT WAS BEING ENTWINED WITH CAPITALISM, WE CAN WATCH THE MARKET REACTING WITH EVER GROWING ACCELERATION TO THE INDIVIDUAL’S ATTEMPTS FOR DIFFERENTIATION. A SPLENDID EXAMPLE WOULD BE THE RAPID “SWALLOWING” OF ATTRIBUTES BELONGING TO SUBCULTURES AND THE SUBSEQUENT PROVISION OF AN EASIER DIGESTIBLE IMITATION THEREOF, ADAPTED TO THE MAINSTREAM’S TASTE.